Check out the brand called MAMA noodles. Its is the best brand of noodles in Thailand. I thought that it was just another local brand of Thailand. But it was not. It is a well established brand. And MAMA is not only exported to south east asian countries, but also in Europe.
Add to it, MAMA was the brand that was not affected by recession. Actually recession helped MAMA in their revenue. It is inexpensive. People started purchasing MAMA to save money during the recession time. Never thought that such a brand can have impact on the market to this extent. Actually, it has become a generic term in Thailand.
Maggie for India, MAMA for Thailand!