30
Nov
09

Mercedes Benz E Class: Observation and Reply

The voiceover for Mercedes’ “Ignite” commercial for the new E-Class starts with “It is, quite simply, the most advanced automobile we have every created.” However, during the start-up sequence before that voiceover, the actual commercial begins with a warning light: when the driver turns the car on, the message “Front Right SRS Malfunction Service Required” appears in the dash – not the type of message you expect to see when your car fires up and does its system check. Still, knowing how these things work, we suspect this commercial was probably filmed early on in a pre-production prototype with an inactive airbag – a common enough occurrence with these sorts of vehicles.

In any case, to watch the commercial and check out Mercedes’ official response to the flub, hit the jumpHat tip to Wai.

UPDATE: Mercedes-Benz USA blocked access to video of the commercial on YouTube, but they didn’t get rid of all the copies.

The reply of Mercedes to the Ad:-

“During the filming of our latest E Class television advert, the vehicle was significantly altered to create an environment conducive to filming the interior of the vehicle. As is typical in such a situation, doors and seats were removed and a number of features de-activated in order to allow the camera rig access. The vehicle’s safety sensors performed exactly as they should and activated a warning signal indicating a disruption of the vehicle’s Supplemental Restraint System.

“The fact that the image — which is visible only in a frame by frame review of the ad i.e. not by the naked eye — was not edited out of the advertisement was an oversight and has subsequently been corrected.

“The E Class is the most tested car we have ever launched and reaches the highest quality levels we have ever produced.

“While this is a mistake in the editing process it is in no way a reflection on the quality or durability of the E-Class”

Small things matter a lot when it comes to big Brands! Quoting Spider-man :- With great power, comes great responsibilities..

 

Source:-http://www.autoblog.com/2009/07/13/video-mercedes-benz-e-class-commercial-features-malfunctioning/

Advertisements

6 Responses to “Mercedes Benz E Class: Observation and Reply”


  1. June 27, 2013 at 3:01 pm

    Now i’m really influenced together with your creating capabilities and also using the page layout on your blog site. Is this fact any paid for motif or maybe do you personalize it by yourself? Either way keep up to date the wonderful premium quality writing, it really is unusual to seem an excellent site exactly like it currently.

    • July 14, 2013 at 3:06 pm

      What?

  2. October 8, 2014 at 10:13 am

    hello!,I like your writing very so much!
    share we keep up a correspondence extra approximately your
    article on AOL? I require an expert in this space to resolve my problem.
    Maybe that is you! Taking a look forward to see you.

  3. March 14, 2015 at 7:40 pm

    Asking questions are actually nice thing if you are not understanding something entirely, however this
    paragraph offers pleasant understanding yet.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Blog Stats

  • 39,192 hits

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,276 other followers

Currently Reading

Recently Read

Tweets

Pics

There was an error retrieving images from Instagram. An attempt will be remade in a few minutes.

Posted Matter

November 2009
M T W T F S S
« Oct   Dec »
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Top Rated

Blog Adda

Globalization

free counters
Protected by Copyscape Duplicate Content Tool

Top Clicks

  • None

Top Commenters

Powered by Disqus

%d bloggers like this: