01
Dec
09

Buy Red – Lazarus Effect

Social Advertising

Recently one of my professor brought a Dell laptop. The red one! He told the class the significance of that colour and why he brought it. It was a very different concept. Dell will actually contribute to the AIDS initiative in Africa by selling Red laptops. I mean, was it yet another marketing strategy using emotions? Whatever it is, it is contributing towards something good. I tried to dig into this concept of selling Red to contribute and came acrross

http://www.joinred.com

After going through the products and the whole website, I preferred not to be judgemental. I don’t know whether it will work or not. But for sure, there are efforts made to make the life of victims less miserable.

Nike, American Express, Dell , Starbucks, Apple iPod, Emporio Armani, Hallmark etc names are involved.

If it is just the choice of colour that you want to make, make it RED!

And this is how it works! Very simple and easy to understand. Again, I cant comment on the implementation part of it, But when all these brands are involved, I think there is less chance of this initiative going waste!

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