15
Dec
09

Your passion is the best marketing tool

It’s funny the way things happen. No sooner had I finished reading this week’s cover story on the ways that companies are benefiting from incorporating the “Brand Me” ethos into their communications than a particular email landed in my inbox. It was from an out-of-work creative asking me to look over a campaign he is running for “the brand that is myself”.

The fellow behind the website calls himself “adlandcreative” and uses his blog and website, adlandshouldhireme.com, to showcase his creative skills and convey just why he would be so valuable to a marketing services agency.

Nowhere does he actually take the opportunity to place a CV. Not even in the section of his website entitled “Resume”. Is this the new way of getting a job? Are covering letters and CVs yesterday’s news? Blogs and the likes of Facebook, MySpace and Twitter are pretty valuable tools when you need to get a message out to millions of people, so why not use them to impress potential employers?

It goes the other way too. You might be considering using such tools to recruit talent. Last week Marketing Week’s associate editor Ruth Mortimer used her blog to write about a great little film that Lastminute.com posted on YouTube as an ad to help it recruit a new marketing manager and a destination executive.

Our cover story discusses the need to become more personal in your communications with your customer, in the online and offline spaces where they like to chat. It talks about the idea of building on the passions and the knowledge – the very personalities – of your people, in order to inform your brand’s communications and tone of voice.

It is about your brand’s identity conforming to the people working within the marketing team as opposed to the people conforming to the brand. Sounds fluffy? Maybe you should check out some of the brands and agencies that have found such an approach useful.

Most of Lastminute’s campaigns have been using this approach for years and its recruitment ad follows tried and trusted guidelines.

Adlandcreative makes clear that the innovation he is currently demonstrating won’t run dry the moment he finds employment. As he states in one article on his blog: “Marketing is about having the ability and character to infuse your passion, creativity and ideas in a very productive and driven manner for your organisation or your client”. Well put.

By Mark Choueke

Advertisements

0 Responses to “Your passion is the best marketing tool”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Blog Stats

  • 39,184 hits

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,276 other followers

Currently Reading

Recently Read

Tweets

Pics

There was an error retrieving images from Instagram. An attempt will be remade in a few minutes.

Posted Matter

December 2009
M T W T F S S
« Nov   Jan »
 123456
78910111213
14151617181920
21222324252627
28293031  

Top Rated

Blog Adda

Globalization

free counters
Protected by Copyscape Duplicate Content Tool

Top Clicks

  • None

Top Commenters

Powered by Disqus

%d bloggers like this: