Events, programs, TV shows, movies etc, all are some way or the other depending on the sponsorships to different extents. Take it the advertising of Converse in the bollywood flick ‘3 idiots’ or the Kellogg’s brand in the legendary movie ‘Avataar’. Everything around you is sponsored. But there is nothing great about it. It is pretty common and straight from the marketing dictionary.
But imagine your ‘tweets’ getting sponsored! Yes, if you are Britney Spears or Kim Kardashian, your ‘tweets’ on the famous micro-blogging site ‘twitter’ can be sponsored. It is the dollar game. I read two news today in the online newspaper.
- 42% of India lives on the income of $1.25/day
- Kim Kardashian, Britney Spears etc are paid $10,000/tweet/day
No wonder, tomorrow some other, more famous, more popular celeb-twitters will get $50,000/day. And also, considering the growth of India (in population),it can bring down the daily income and increase the percentage(excluding the suicide trend started by students which is actually reducing the population and unemployment).
Let us turn the whole flow of money through sponsorship. Sponsorships are not always to promote, to advertise or to make rich, richer. Sometimes they can also help a poor orphan child to get education. Instead of sponsoring such stupid tweets, if they sponsor a child (not necessarily in India, but anywhere in the world) they can actually make a difference. But this is when, you think beyond profits. It is almost impossible for the growth of the firm.
STOP SPONSORING TWEETS, SPONSOR A CHILD