Author: Christabelle Noronha, Sujata Agarwal & Philip Chacko
Price: Rs. 295
Few were curious, few were waiting, few were tense, few were confident and excited. This was the feeling of the legendary team working on Tata Nano under the guidance of the visionary Mr.Ratan Tata. But what was Ratan Tata thinking? He said only one line,’A Promise, is a Promise’. The launch was finally a success. The team consisted of the very talented Girish Wagh, Ravi Kant, Justin Norek etc. Finally, their hard work was paid off.
The book describes the events that really teaches the reader on how to deal with the challenges that are almost impossible to solve. The story starts with the idea of Ratan Tata who imagined making a car which will cost only Rs.100,000. This was a well planned execution of logical arguments which led to this weird dream that was ridiculed by many in the industry.
The book is not that useful for the designers as the Authors have avoided to go into the intricate details of the same. But then it is a book that demonstrates different ways in which different challenges can be handled by a team. The challenges varying from the existence of the car, feasibility of the car, and later, the survival of the car and the team of engineers, designers, workers etc. The challenges were not only technical, but political too. The challenges of the designer was that there was no benchmark. Ratan Tata wanted to make this car better than Maruti 800 and more affordable.
The able leadership of Mr. Ratan Tata is clearly reflected in the book through various incidents.
A must read for those who are in management.
This is my third book after Lee Iacocca and The Toyota Way in the car industry. Though the other two were totally different and at the greater magnitude, I feel that this particular car has faced a lot of trouble as compared to any other car launch.
The next I am planning to read is ‘Maruti Story’ – RC Bhargava.